Shifting Momentum
Market Research
Background
Bespoke research to validate viability of new products with potential students. Competitive intelligence through insights from students, applicants, parents, employers, alumni, regulators, and competition.
Traditionally, the primary objective of market research was for an HEI to discover its target market and get feedback from potential students about its academic programmes and other offerings. Market research were timebound projects covering predefined market segment and geography. These projects lacked flexibility and research outcomes were largely available at the very end of the project.
In today’s VUCA world – and with availability of digital tools – the role of market research has evolved into a mechanism to continuously engage with stakeholders. The digital tools provide research insights in real-time as well as the flexibility to deep dive into any insights of interest.
We offer complete suite of predefined market research projects to engage and to collect feedback throughout the entire student lifecycle. Additionally, we offer bespoke market research and field surveys to meet any specific needs of our clients.
Enrolment data analysis and insights
Website visitors’ analysis and insights
Product validation survey
Brand position studies vis-à-vis competition
Industry gap assessment and program designing
Bespoke survey of potential students, applicants, parents, employers, and alumni
Conversion failure survey and new students survey
Net promoter score (NPS)